CropX is a global ag‑tech company specialising in advanced soil sensing, irrigation optimisation, and agronomic insights. As the Managing Director for Australia and New Zealand, I lead our regional operations with a strong focus on supporting growers, improving on‑farm efficiency, and delivering practical technology that creates real value.

With extensive experience across agricultural technology, commercial leadership, and grower‑focused service delivery, I am passionate about helping the horticulture and broader farming community adopt tools that improve productivity, sustainability, and decision‑making.

CropX combines in‑field sensor technology with powerful software to provide accurate soil, crop, and climate insights—empowering growers to manage water more efficiently, reduce input costs, and improve yield outcomes. We are excited to join Fruit Growers Victoria as a Silver Partner and look forward to contributing to and supporting the Victorian fruit‑growing industry.

For member enquiries or collaboration opportunities, I can be contacted directly at This email address is being protected from spambots. You need JavaScript enabled to view it. or on +61 40 777 77 49.

Website: https://www.cropx.com