M E D I A R E L E A S E
11 July 2025
Fruit Growers Victoria Calls for Urgent Action on ACCC Supermarkets Inquiry
Fruit Growers Victoria (FGV), the peak body representing apple, pear and stone fruit growers across Victoria, is calling on the Australian Government to urgently act on the findings of the Australian Competition and Consumer Commission’s (ACCC) final report from the 2024–25 Supermarkets Inquiry, published on 21 March 2025.
Since the election, growers have seen no concrete action to address the longstanding issues highlighted by the ACCC report. FGV is deeply concerned that, despite clear recommendations, the significant power imbalances and lack of transparency in the fresh produce supply chain remain unaddressed.
“These are not new concerns — our growers have been raising them for years,” said Mitchell McNab, FGV Chairperson. “The ACCC’s findings confirm what our industry has long experienced: unfair commercial pressure, inconsistent ordering practices, and a lack of price transparency that threatens the long-term viability of fruit production in Victoria and across Australia.”
FGV strongly supports the ACCC’s recommendations, which include:
• Enhancing transparency in weekly tendering processes
• Increasing clarity around retailer rebates
• Strengthening the Food and Grocery Code of Conduct
“If fully implemented, these measures would help create a fairer, more sustainable supply chain and rebuild trust between producers and major supermarkets,” Mitchell McNab said. “But without timely action, growers will continue to face uncertainty that undermines their businesses and regional economies.”
Importantly, the increased costs of production and doing business for growers, including labour, compliance, and energy, need to be passed on fairly along the supply chain, rather than being absorbed entirely by growers.
FGV urges the Government and the Assistant Minister for Productivity, Competition, Charities and Treasury to:
• Publicly commit to implementing the ACCC’s recommendations in full
• Establish robust oversight and enforcement mechanisms
• Engage directly with growers and industry stakeholders to ensure reforms are practical and effective
A fair and transparent supply chain is essential for the future of horticulture, the security of Australia’s fresh produce supply, and the health of regional communities. FGV stands ready to work with government to ensure these much-needed reforms are delivered without further delay.
ENDS
Media contact:
Fruit Growers Victoria,
Mitchell McNab, Chairman 0427 168 901
Michael Crisera, Growers Services Manager 0427 239 871
Media Release - Fruit Growers Victoria Calls for Urgent Action on ACCC Supermarkets Inquiry
