SPC Ardmona’s new labels promote the company’s Victorian farmers and are aimed at helping consumers understand what they are buying and where it is grown.
The labels feature six farming families — the Godwills, of Kialla East, the Jaques, of Tallygaroopna, the Weekes, of Nanneella, the Turnbulls, of Ardmona, the Scarcellas, of Orrvale, and the Kennedys, of Carag Carag.
In a short film to coincide with the release, Kialla East orchardist and FGVL's chairman, Gary Godwill and his 86-year-old mother Dorothy — who still picks fruit — stress the importance of family farms to Australia.
